We Need Better Marketing
Marketing an Air Cleaning and Purifying Equipment Dealership
Small and medium size air cleaning and purifying equipment dealerships can compete and even outperform larger competitors. All it takes is the right marketing plan.
Marketing an air cleaning and purifying equipment dealership has historically adapted to changes in consumer buying patterns and the market itself.
Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
Generating Buzz
Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. When you're promoting an air cleaning and purifying equipment dealership, it's worthwhile to invest in strategies to promote brand conversations. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
Media Monitoring
Many marketing techniques are easy to evaluate. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your air cleaning and purifying equipment dealership a sense of market presence and other variables that are difficult to quantify. Even more importantly, media monitoring can alert you to negative commentary early, giving you the opportunity to counter negative mentions with more accurate and more positive messaging.
Geolocational Marketing
Have you noticed that almost everyone has a smartphone these days? Savvy marketers believe that smartphone marketing is the next big promotional trend and are investing in strategies that leverage the mobile computing power of today's consumers. With little or no effort, users can transform their mobile device into a highly functional tool for location and navigation. Since you're an air cleaning and purifying equipment dealership owner, you can use that to your advantage. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify an air cleaning and purifying equipment dealership in their immediate area.
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