We Need Better Marketing
Marketing an Agricultural Seeding and Spraying Business
The value and earning capacity of an agricultural seeding and spraying business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
A single characteristic divides today's best agricultural seeding and spraying businesses from companies at the bottom of the food chain.
In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive agricultural seeding and spraying businesses have used to achieve success.
Industry Resources
Lone rangers don't survive long in an agricultural seeding and spraying business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.
Newsletters
Newsletters can pack a promotional punch. How? By subtly using information to promote the benefits of your products and services. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. Increasingly, agricultural seeding and spraying businesses rely on newsletters as cornerstones of a deliberate PR and marketing strategy, combining print and online distribution channels.
Measurement & Evaluation
With a little more attention to details, agricultural seeding and spraying businesses may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. Measurement and evaluation mechanisms have value for any number of reasons, including the ability to shift your resources toward the marketing channels that are delivering the greatest returns. Simple quantitative tools are a good start. However, agricultural seeding and spraying businesses often choose to consult with professional marketers for assessment tools and strategic insights.
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