We Need Better Marketing
Marketing an Agricultural Marketing Business
It's becoming more and more difficult for agricultural marketing businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.
Marketing an agricultural marketing business can quickly take a wrong turn if you don't have a roadmap.
What to know the characteristics that distinguish leading agricultural marketing businesses from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Viral Marketing
There isn't a simple formula for launching a viral marketing campaign. By including viral elements in a campaign for an agricultural marketing business, the hope is that your brand and product line will take on viral qualities. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.
Measurement & Evaluation
With a little more attention to details, agricultural marketing businesses can achieve greater returns from their marketing initiatives. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Technology plays a role in marketing measurements, so agricultural marketing businesses often choose to consult with professional marketers for assessment tools and strategic insights.
Strategic Partnerships
Strategic partnerships offer agricultural marketing businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
Share this article
Additional Resources for Entrepreneurs