We Need Better Marketing
Marketing an African Methodist Church
It's becoming more and more difficult for African Methodist churches to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.
We recognize that the best African Methodist church leaders tend to possess solid marketing skills. Yet in this industry, the characteristics of able marketers aren't always obvious.
Business savvy entrepreneurs usually have a solid foundation in marketing. But to achieve your goals, there are some other things you'll also need to learn about marketing an African Methodist church.
Do We Really Need A Logo?
Having a strong logo for an African Methodist church is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Although it's possible to create your own logo, most internally generated logos lack polish and punch. Even if your logo concept sounds simplistic, we recommend contracting your logo to a professional marketing and design firm because it's likely that the logo will be the face of your company for years to come.
Company Website
Without the right technological tools, your business is on the fast track to failure. The technological entry point for your African Methodist church is to create a high-quality business website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.
ROI
Every marketing tactic you use has to deliver results. You can't afford to waste money on ineffective tactics for your African Methodist church.
Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.
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