We Need Better Marketing
Marketing an Afghan Restaurant
A profitable Afghan restaurant is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
Multiple marketing factors affect bottom line profitability. Yet one feature seems to be part of the shared DNA of all effective marketing programs.
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of Afghan restaurant marketing success.
Give Word of Mouth Marketing a Try
Industry-leading Afghan restaurants rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.
Many business owners mistakenly believe that word of mouth is largely outside of their control, when in fact, networking and other strategies can significantly increase the amount of buzz that is generated about your brand. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.
Do We Really Need A Logo?
Having a strong logo for an Afghan restaurant is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
Managing Negative Publicity
Negative publicity is never easy to deal with, especially for Afghan restaurants. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy Afghan restaurants work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
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