We Need Better Marketing
Marketing an Aerospace Engineering Firm
At Gaebler, we've seen what great marketing can do for a small business. But if you own an aerospace engineering firm, exceptional marketing may well be the determining factor in your long-term survival and success.
Still looking for a way to effectively market your aerospace engineering firm? Although there is no single way that's right to market in this industry, there are a lot of wrong ways.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Why Branding Matters
Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. Any and every aerospace engineering firm has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. By investing in brand awareness and positioning, you increase the trust factor and make it easier for consumers to choose your business over less-known competitors. In certain situations, branding can be used to establish dominance in specific product categories or service areas.
Loss Leaders
Like many businesses, aerospace engineering firms understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of aerospace engineering firms, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Outsourced lead generation through reputable mailing list vendors facilitates easy measurement and evaluation for direct mail campaigns. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your aerospace engineering firm a sense of market presence and other variables that are difficult to quantify. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
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