We Need Better Marketing
Marketing an Advertising and Design Agency
The value and earning capacity of an advertising and design agency largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.
But regardless of your business model, marketing success can still be found by keeping one eye on sound marketing principles and the other on the needs of customers in the marketplace.
Email Campaigns
Email campaigns make use of the fact that most consumers and businesses receive information electronically. More than 50% of all email users check their inbox six or more times a day. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. For the majority of advertising and design agencies, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. For an advertising and design agency, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. If rebranding is unavoidable, it's important to update the brand while maintaining the elements that make it recognizable to consumers.
Contests
If circumstances allow it, a contest can be an effective tactic for an advertising and design agency. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. But contests aren't all fun and games. Poorly run contests can open your business up to claims of impropriety and even legal action. That's why advertising and design agencies don't take contests lightly, but treat them with the same level of respect as any other marketing campaign.
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