We Need Better Marketing
Marketing an Advertising Distribution Service
At Gaebler, we've seen what great marketing can do for a small business. But if you own an advertising distribution service, exceptional marketing may well be the determining factor in your long-term survival and success.
A single characteristic divides today's best advertising distribution services from companies at the bottom of the food chain.
In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a advertising distribution service willing to adapt its strategy to the demands of the marketplace.
Contests
You've seen the contest concept in action, even if it wasn't used in an advertising distribution service. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why advertising distribution services invest time and resources to create contests they can count on to achieve desired outcomes.
Multichannel Marketing Strategies
Are you up to speed on the multichannel marketing concept?. Since modern buyers access information about products and services through a broad range of media streams and information outlets, businesses need to communicate through multiple marketing channels.
In today's marketplace, it simply isn't possible for advertising distribution services that funnel the bulk of their resources toward a single marketing channel to maintain a noticeable presence in the marketplace. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. If direct mail is an area that needs to be added to your mix, professional mailing lists from third-party providers are a no-brainer. We recommend contacting a few select list vendors to learn how you can intelligently incorporate mailing lists into a more diverse marketing strategy.
When It's Time to Rebrand
Looking for a way to re-catalyze your marketing program? If you need a quick fix, rebranding might not be the right tool for the job. Rebranding is an intentional marketing technique designed to deliver long term results. For an advertising distribution service, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. With the help of a professional marketing firm, you can give your brand a fresh face while maintaining brand distinctives and brand recognition.
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