We Need Better Marketing
Marketing an Advertising Directory and Guide Publishing Business
Trying to market an advertising directory and guide publishing business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
A snazzy logo, glossy brochure and must-have brand merchandise mean nothing apart from a robust marketing strategy.
Purpose in marketing is the key to success in this space. High-performing advertising directory and guide publishing businesses achieve market dominance through the careful execution of deliberate strategies. Although you'll need to consider your company's unique marketing objectives, there are several tips we advise our partners to integrate into their promotional plans and strategies.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
Contests
Contests are a time-tested method for promoting an advertising directory and guide publishing business. By design, contests stir up interest at a time when your business needs to be seen in the marketplace. But contests aren't all fun and games. Poorly run contests can open your business up to claims of impropriety and even legal action. As a result advertising directory and guide publishing businesses invest time and resources to create contests they can count on to achieve desired outcomes.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other advertising directory and guide publishing businesses, it could be a sign that you're out of touch with the marketplace. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Share this article
Additional Resources for Entrepreneurs