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Marketing an Acupuncture and Chiropractor Practice
Trying to market an acupuncture and chiropractor practice? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
We recognize that the best acupuncture and chiropractor practice owners tend to possess solid marketing skills. Yet in this industry, the characteristics of able marketers aren't always obvious.
We are here to help you start an acupunture or chiropractic practice!
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of acupuncture and chiropractor practice marketing success.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All acupuncture and chiropractor practices are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain acupuncture and chiropractor practices avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Under the right circumstances, a strategic marketing partnership can allow two or more small companies to overwhelm the market, effectively negating the presence of a larger competitor.
Measurement & Evaluation
Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways acupuncture and chiropractor practices may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Simple quantitative tools are a good start. However, acupuncture and chiropractor practices typically expand their knowledge base by hiring professional marketing firms.
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