We Need Better Marketing
Marketing an cupuncture and Acupressure Practice
The task of promoting an acupuncture and acupressure practice has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Business savvy entrepreneurs usually have a solid foundation in marketing. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for an acupuncture and acupressure practice.
Marketing Collateral
Brochures, business cards, folders, direct mail pieces, and other types of promotional materials are called marketing collateral. For acupuncture and acupressure practices, it's important to make sure every piece of marketing collateral generate reinforces your brand and value proposition. You'll also want to make sure you're making the most effective use of your marketing collateral by getting it into the hands of the right people. For example, if you're spending good money on a direct mail collateral, it's worthwhile to invest in a premium mailing list from a leading mailing list provider. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your acupuncture and acupressure practice's investment in collateral will be pointless.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Nearly any type of business can tap into the benefits of bundling products or services, so it's easy to see how acupuncture and acupressure practices have the ability to bundle multiple products and services into a single offering that customers find appealing. Often, bundling is used to offload excess inventory or to pair a low profit product with one that has a higher markup.
Technological Expertise
To those of us who are familiar with today's marketing landscape, it's clear that technology and strategy have become inextricably linked. One of the things that needs to be considered by acupuncture and acupressure practices is the use of technological solutions to connect with customers, boost visibility and exploit weaknesses in the marketplace. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.
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