We Need Better Marketing
Marketing an Acupuncture Practice
A profitable acupuncture practice is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
Great acupuncture practice leaders tend to possess solid marketing skills. Yet in this industry, the characteristics of able marketers aren't always obvious.
Tenacious messaging and the identification of new delivery channels can be an on ramp to acupuncture practice marketing success.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, acupuncture practices to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Building A Community Around Your Brand
There is a reason why so many businesses are incorporating social media into their marketing and PR strategies. Social media attracts followers and creates brand advocates. Whether they realize it or not acupuncture practices need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.
Industry Resources
Lone rangers don't survive long in an acupuncture practice. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
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