We Need Better Marketing
Marketing an Acupuncture Clinic
The task of promoting an acupuncture clinic has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
Still looking for a way to effectively market your acupuncture clinic? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a acupuncture clinic at the top of the heap.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. To gauge brand reputation and presence, many acupuncture clinics turn to media monitoring. Although media monitoring is not the only tool for measuring intangible brand qualities, it has the benefit of highlighting negative PR, giving your acupuncture clinic the ability to control bad buzz when it appears in the marketplace.
Contests
You've seen the contest concept in action, even if it wasn't used in an acupuncture clinic. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. Consequently, many acupuncture clinics invest time and resources to create contests they can count on to achieve desired outcomes.
Industry Resources
Inexperience and a lack of industry connections have an isolating effect on owners of an acupuncture clinic. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
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