We Need Better Marketing
Marketing an Acting School
Promotional tactics for acting schools are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.
In an acting school, exceptional product quality is only part of the struggle to meet revenue goals.
Still trying to figure out what differentiates acting schools from the competition? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Product Knowledge
Are you intimately familiar with your brands' product line? You better be if you're marketing an acting school. Seemingly insignificant product specs can be leveraged to communicate value and depth, separating your acting school in the competitive arena. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
Marketing Collateral
Every piece of collateral your acting school creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For example, if you're spending good money on a direct mail collateral, it's worthwhile to invest in a premium mailing list from a leading mailing list provider. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your acting school's marketing collateral will be wasted.
Directories
Directories are a common tool for finding an acting school. Directory selection is often dictated by the market when promoting acting schools to market segments. Paid directory listings are gaining steam in some sectors. But paid listings don't necessarily translate into better results - many free directories have just as much firepower as premium ones. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
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