We Need Better Marketing
Marketing an Accommodations Business
You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting an accommodations business. We have the information you need to create a nimble, yet effective marketing strategy for your business.
In an accommodations business, a great business model doesn't guarantee solid revenues.
Strategic marketing tactics can help small accommodations businesses remain competitive with much larger businesses. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. If you have never bundled before, take out word for it - most accommodations businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.
Multichannel Marketing Strategies
Multichannel is an important buzzword in today's marketing circles. Today's consumers engage with brands in diverse ways. That means brands need to demonstrate similar diversity in the channels they employ to connect with customers.
Unless you adopt a multichannel strategy, your accommodations business will struggle to maintain a noticeable presence in the marketplace. So when you create your marketing strategy, you'll need to consider including print ads, flyers, and even online marketing tactics in the mix. If direct mail is an area that needs to be added to your mix, professional mailing lists from third-party providers are a no-brainer. We recommend contacting a few select list vendors to learn how you can intelligently incorporate mailing lists into a more diverse marketing strategy.
Expand Your Advertising Options
Advertising options come and go. The marketing channel that was hot last year may no longer be effective and has been replaced by yet another can't miss marketing alternative. That's why for accommodations businesses, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. These days, accommodations businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.
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