We Need Better Marketing
Marketing an Accident Law Firm
At Gaebler, we've seen what great marketing can do for a small business. But if you own an accident law firm, exceptional marketing may well be the determining factor in your long-term survival and success.
A single characteristic divides today's best accident law firms from the ones that are struggling to keep the doors open.
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of accident law firm profitability.
Broadcast Advertising
Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. But broadcast advertising hasn't disappeared entirely and accident law firms can still use it to their advantage. It's critical to understand the limits and opportunities available in today's broadcast advertising industry. One area in which marketers continue to have success is during drive times when large numbers of listeners still tune-in to local radio. When marketing accident law firms, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.
Competitive Awareness
Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other accident law firms, it could be a sign that you're out of touch with the marketplace. Many businesses find it useful to hire a professional marketing firm to help them evaluate the competitive landscape and devise strategies to exploit competitors' weaknesses.
Multichannel Marketing Strategies
Are you up to speed on the multichannel marketing concept?. Since modern buyers access information about products and services through a broad range of media streams and information outlets, businesses need to communicate through multiple marketing channels.
Unless you adopt a multichannel strategy, your accident law firm will struggle to create an acceptable market footprint. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.
Share this article
Additional Resources for Entrepreneurs