We Need Better Marketing
Marketing an ATV Tour Business
Marketing plays a central role in any company. But when it comes to an ATV tour business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
For an ATV tour business, a great business model doesn't guarantee solid revenues.
Winning strategies combine common sense marketing with the constantly evolving demands of the marketplace.
Managing Negative Publicity
A certain amount of negative publicity is a given for most ATV tour businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. Since part of your crisis response may involve direct mail, we also recommend working with quality mailing list providers to obtain accurate contact lists.
Viral Marketing
Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. Viral marketing takes guts and if it is incorporated in the marketing strategy of an ATV tour business, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.
Industry Resources
Inexperience and a lack of industry connections have an isolating effect on owners of an ATV tour business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. Trade associations, business networks, and other venues usually offer resources to help you improve your marketing skills. If possible, establish a mentoring relationship with an experienced industry veteran.
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