We Need Better Marketing
Marketing an ATV Dealership
A profitable ATV dealership is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.
Common sense and practical decision making are part of the marketing equation. But as an innovative business leader, you need to follow the marketing tactics competitive ATV dealerships utilize in the marketplace.
Do We Really Need A Logo?
Logo development in an ATV dealership makes an enormous difference in your company's promotional impact. In tight markets, logos differentiate one company from the next. More importantly, a good logo can differentiate your value proposition from your competitors. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
Price Matching
Don't underestimate the importance of competitive pricing in this industry. Even though you've worked hard to create a unique value proposition, cost concerns are serious issues for buyers. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. If they can find a similar value proposition from another ATV dealership, potential clients will abandon your brand in droves. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
Email Campaigns
How many people do you know who don't have an email account? Not many. That's why email campaigns are gaining popularity among small and medium-size business owners throughout the industry. In many ATV dealerships, the real challenge is compiling a substantive quantity of qualified email addresses. If you're working under a tight deadline or can't afford the time to create lists in-house, consider purchasing email lists from premium providers.
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