Niche Marketing Tips and Advice
Marketing a Zipper Repair Business
The key to success in marketing a zipper repair business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
In the current economic climate, one thing separates thriving zipper repair businesses from companies at the bottom of the food chain.
By leveraging today's best marketing techniques, any zipper repair business can achieve greater marketing dominance through strategic marketing and robust value messaging
When It's Time to Rebrand
Looking for a way to re-catalyze your marketing program? If you need a quick fix, rebranding might not be the right tool for the job. The most successful rebranding initiatives are the culmination of a deliberate process. In a zipper repair business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. If rebranding is unavoidable, it's important to update the brand while maintaining the elements that make it recognizable to consumers.
Improving Customer Loyalty
You've heard that it's less expensive to retain a current customer than it is to acquire a new one, right? For zipper repair businesses, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. But as your customer base grows, you'll also need to develop programs that reward customer loyalty. Get it right and each new customer will represent a step forward in your company's growth; blow it and you'll end up struggling to acquire new customers just to maintain a breakeven revenue position.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. Increasingly, zipper repair businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
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