Marketing Plans for Niche Markets
Marketing a Wrongful Termination Law Practice
The key to success in marketing a wrongful termination law practice is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Customer loyalty isn't what it used to be. With cost concerns becoming more important to buyers, value messaging is rising to the fore as a strategic marketing priority.
Promotional Calendars
Sloppy marketing programs have no place in growing wrongful termination law practices. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
Social Media Monitoring
Brand advocacy is a buzzword in marketing circles. What does it mean? Using consumer-oriented platforms to encourage customers to create user-generated content about your products and company, typically through social media. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All wrongful termination law practices are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
Marketing Expertise
A lack of personal marketing experience is not an excuse for moving forward without the support of a promotional knowledge base. Entrepreneurs and leaders of wrongful termination law practices need to make every dollar count, especially when it comes to their marketing budgets. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.
Share this article
Additional Resources for Entrepreneurs