Marketing Plans for Niche Markets
Marketing a Wood Finishing and Graining Business
Promotional tactics for wood finishing and graining businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.
For a wood finishing and graining business, a great business model doesn't guarantee solid revenues.
Strategic marketing tactics can help small wood finishing and graining businesses scale their visibility with consumers. The key is to market smart through the consistent application of fundamental marketing concepts.
Market Segmentation
Whether they admit it or not, all businesses adopt segmented marketing strategies. The marketplace is simply too large to effectively market a wood finishing and graining business to every possible buyer. Although your products may appeal to a broad cross-section of consumers, your ability to lead in a specific market segment will directly affect brand recognition, product visibility, and ultimately, total revenue.
Consumer and B2B lead list providers specialize in helping businesses segment diverse markets. By sorting and filtering current databases, your list vendor provides lists containing the names and contact information of likely buyers that fall within the parameters of your wood finishing and graining business market agenda.
Newsletters
A good newsletter can set your company apart from your competitors and scale up your industry presence. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, wood finishing and graining businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Staffing Expertise
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. To maintain marketing momentum, many wood finishing and graining businesses enlist the assistance of external marketing professionals. Outsourcing is less expensive than maintaining an internal marketing unit and it ensures that your company's marketing plan receives the attention it deserves.
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