Marketing Plans for Niche Markets
Marketing a Wood Chipping Business
The key to success in marketing a wood chipping business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
In the current economic climate, one thing separates thriving wood chipping businesses from companies at the bottom of the food chain.
In this industry, long-term survivors build their strategies around a core of marketing essentials.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many wood chipping businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. The creation of a quality, crisis PR plan and the adequate preparation of key stakeholders is a requirement for any wood chipping business interested in controlling negative messages. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Generating Buzz
All business owners want to generate buzz about their products, services, and brand. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a wood chipping business, buzz is a critical consideration in the marketing mix. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
Loss Leaders
Like many businesses, wood chipping businesses are willing to sustain a slight loss or breakeven position on certain products and service offerings as a way to attract customers. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of wood chipping businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Also, it's important to carefully consider the quantity of discounted products you are willing to offer at the loss leader price since stockpiling or a high volume of loss leader sales can negate the revenue benefits of this strategy.
Share this article
Additional Resources for Entrepreneurs