Marketing Plans for Niche Markets
Marketing a Women's Underwear and Lingerie Retail Business
There is little room for error in marketing a women's underwear and lingerie retail business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
Marketing is the bridge between an organization and its customer base. Build your bridge poorly and you'll quickly find your women's underwear and lingerie retail business stuck in limbo.
Strategic marketing tactics can help small women's underwear and lingerie retail businesses remain competitive with much larger businesses. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Staffing Expertise
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of women's underwear and lingerie retail businesses outsource marketing to a professional firm. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many women's underwear and lingerie retail businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy women's underwear and lingerie retail businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Sponsorships
Event and team sponsorships are a proven method for raising the public profile of women's underwear and lingerie retail businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. The key is to limit sponsorships to events that are attended by people who are regular women's underwear and lingerie retail business customers. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.
Share this article
Additional Resources for Entrepreneurs