Marketing Plans for Niche Markets
Marketing a Women's Shoe Store
Marketing a women's shoe store isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
Marketing is much more than classified ads, business cards, and brochures.
Top performers habitually integrate sound marketing concepts with market demands.
Marketing Expertise
Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Owners of women's shoe stores need to make every dollar count, especially when it comes to their marketing budgets. Although a learning-by-doing approach is typical in this industry, we advise young marketers to seek the input of experienced professionals before committing time and resources to untested marketing concepts.
Improving Customer Loyalty
Customer loyalty provides the backbone for business growth. In growth-minded women's shoe stores, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. However, customer acquisition will only get you so far. To achieve revenue growth, you'll need to combine customer acquisition channels with strategies and mechanisms designed to transform new customers into followers and hopefully, brand advocates.
Viral Marketing
There isn't a simple formula for launching a viral marketing campaign. By including viral elements in a campaign for a women's shoe store, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. One strategy is to launch a viral marketing initiative by inviting a select group of customers to test your products and post their experiences on their social networking pages.
Share this article
Additional Resources for Entrepreneurs