Marketing Plans for Niche Markets
Marketing a Women's Crisis Intervention Services Business
The task of promoting a women's crisis intervention services business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
Looking for the right marketing mix for your women's crisis intervention services business? That's becoming a common theme these days, especially in this market sector.
Like it or not, product quality alone doesn't deliver repeat customers. These days, customers expect value and nothing communicates value more than a solid marketing plan.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a women's crisis intervention services business. Small product details translate into key value propositions which are critical for distinguishing a women's crisis intervention services business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Promotional Calendars
Sloppy marketing programs have no place in growing women's crisis intervention services businesses. Promotional or marketing calendars coordinate the execution of your strategy and result in a more efficient use of both internal and external resources. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
Directories
Directories are a common tool for finding a women's crisis intervention services business. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing women's crisis intervention services businesses to market segments. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Do your research and make sure any directory in which you list your business is capable of reaching enough likely customers to make it worth the effort. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
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