Marketing Plans for Niche Markets
Marketing a Winery
Marketing plays a central role in any company. But when it comes to a winery, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
The marketing model for a winery has changed dramatically over the past twenty years.
But by creating a strong marketing strategy, you undergird your connection to your base. With that in mind, it's important to leverage marketing as a path toward better customer engagement in your winery's strategic plan.
Contests
You've seen the contest concept in action, even if it wasn't used in a winery. By design, contests stir up interest at a time when your business needs to be seen in the marketplace. But contests aren't all fun and games. Poorly run contests can open your business up to claims of impropriety and even legal action. As a result wineries invest time and resources to create contests they can count on to achieve desired outcomes.
Marketing Consultants
In a tight economy, there are many places to cut corners in your business - but marketing shouldn't be one of them. The amount you pay a marketing consultant is an investment in your company's revenue stream. The best consultants possess a range of skills, including the ability to accurately communicate your winery' value proposition and messaging. More importantly, it will provide the expertise you need to identify the most productive marketing channels and raise your brand profile within the industry. As we continue to experience changes in the winery arena, exposing your strategy to the influence of capable marketing professional should be a top priority.
Marketing Collateral
Every piece of collateral your winery creates is a tangible reflection of your brand distinctive and core values. You'll also want to make sure you're making the most effective use of your marketing collateral by getting it into the hands of the right people. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your winery's investment in collateral will be pointless.
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