Marketing Plans for Niche Markets
Marketing a Windsurfing and Kitesurfing Business
Marketing a windsurfing and kitesurfing business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
A snazzy logo, glossy brochure and must-have brand merchandise mean nothing apart from a robust marketing strategy.
By leveraging today's best marketing techniques, any windsurfing and kitesurfing business can achieve greater marketing dominance through strategic marketing and robust value messaging
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. For example, if you buy a premium mailing list and use it to conduct a direct mail campaign, that's marketing. On the other hand, if the Sunday paper runs a story about your windsurfing and kitesurfing business, that's PR. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.
Sponsorships
Event and team sponsorships are a proven method for raising the public profile of windsurfing and kitesurfing businesses. In many cases, the most effective sponsorships are those that occur over a period of time rather than being limited to a one-off event. A strategic sponsorship targets actual windsurfing and kitesurfing business patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.
Advertise More Effectively
Advertising options come and go. The marketing channel that was hot last year may no longer be effective and has been replaced by yet another can't miss marketing alternative. When it comes to windsurfing and kitesurfing businesses, the challenge is identifying the advertising solutions that are appropriate for your customers and consistent with your marketing goals. Increasingly, windsurfing and kitesurfing businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.
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