Marketing Plans for Niche Markets
Marketing a Windstorm Insurance Business
Small and medium size windstorm insurance businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
Marketing increases the brand footprint of a windstorm insurance business and drives the customer acquisition process.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other windstorm insurance businesses, there's a good chance that you're missing something. Many businesses find it useful to hire a professional marketing firm to help them evaluate the competitive landscape and devise strategies to exploit competitors' weaknesses.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. Increasingly, windstorm insurance businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Niche Marketing
Small organizations lack the scale to command a large segment of the general marketplace. However, niche marketing meets the needs of windstorm insurance businesses that need to be profitable in a small slice of the market. By pursuing a niche strategy, you can increase ROI by funneling resources toward the customers who are most likely to buy your products.
Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.
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