Marketing Plans for Niche Markets
Marketing a Window Coverings Installation, Cleaning, and Repair Business
The value and earning capacity of a window coverings installation, cleaning, and repair business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
A single characteristic divides today's best window coverings installation, cleaning, and repair businesses from companies at the bottom of the food chain.
A robust marketing plan cements your company's relationships with customers. With that in mind, it's important to leverage marketing as a path toward better customer engagement in your window coverings installation, cleaning, and repair business's planning process.
Bundling
These days, consumers care only care about thing: Stretching their buying dollars. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Nearly any type of business can tap into the benefits of bundling products or services, so it's easy to see how window coverings installation, cleaning, and repair businesses can leverage bundling to improve sales and attract new customers to the brand. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.
Marketing Expertise
Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Owners of window coverings installation, cleaning, and repair businesses can't afford to invest large sums of money in untested strategies or first-time marketers. If you don't have a marketing background, it's critical to either educate yourself about basic marketing principles or consult with a professional marketing firm. We advise our business partners to seriously consider outsourcing their promotional requirements because professional marketers tend to have their fingers on the pulse of the marketplace.
Promotional Calendars
Sloppy marketing programs have no place in growing window coverings installation, cleaning, and repair businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
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