Marketing Plans for Niche Markets
Marketing a Wicker Furniture Business
Marketing a wicker furniture business can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for wicker furniture business owners and managers.
Marketing a wicker furniture business has historically adapted to changes in consumer buying patterns and the market itself.
However, foundational marketing principles may not be enough to capture the attention of buyers in today's market. To capture audience attention, you'll need to stay current with the channels they use to receive information and product messages.
Mailings
It makes sense for wicker furniture businesses to participate in direct marketing. A coordinated mailing campaign raises your company's profile and draws new customers into the business. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Are vendor-provided mailing lists worth the investment? We think so. But the real value is that the quality of the contacts contained in a premium mailing list can be the catalyst for long-term customer relationships.
Technological Expertise
The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by wicker furniture businesses tends to be a search for news to leverage technology to scale up the organization's promotional firepower. If possible, business owners should gravitate toward technologies that deliver greater ROI than traditional marketing channels.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Nearly any type of business can tap into the benefits of bundling products or services, so it's easy to see how wicker furniture businesses can use bundling to communicate value to their base. Will the profit margins be the same as they would be if you sold the bundled products separately? Probably not. But you'll make up for it by achieving higher sales volumes and net profits.
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