Marketing Plans for Niche Markets
Marketing a Wholesaler and Manufacturer of Handbags
Marketing a wholesaler and manufacturer of handbags isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
In the current economic climate, one thing separates thriving wholesaler and manufacturer of handbags from companies at the bottom of the food chain.
The marketplace is constantly shifting to accommodate consumer demand and that means businesses need to adapt their marketing requirements accordingly. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. For a wholesaler and manufacturer of handbags, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
Building A Community Around Your Brand
Social media is an up and coming marketing channel, primarily because it coalesces a community around brands. Although they invest heavily in other marketing channels, most wholesaler and manufacturer of handbags need to do a better job connecting with their customers. There are many ways to launch a social media strategy. In our experience, it's helpful to begin with a direct mail campaign. Using vendor-provided mailing lists, you can broaden your reach by informing new contacts as well as established customers about your presence on popular sites like Facebook, Twitter and LinkedIn.
Geolocational Marketing
Smartphones have added a new wrinkle to small business marketing. Consumers seem especially keen on using mobile devices for geolocational shopping. If you are a wholesaler and manufacturer of handbags owner, smartphone geolocation opens the door to new opportunities in brand and product promotion. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a wholesaler and manufacturer of handbags that is closest to their present location.
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