Marketing Plans for Niche Markets
Marketing a Wholesale and Growers' Nurseries Business
Small and medium size wholesale and growers' nurseries businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
We recognize that the best wholesale and growers' nurseries business entrepreneurs tend to possess solid marketing skills. But what does it take to become a skilled marketer in this market sector?
Great marketing translates into higher visibility and a larger customer base. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a wholesale and growers' nurseries business at the top of the heap.
Broadcast Advertising
No doubt about it, the Internet has had a dramatic impact on TV and radio advertising. Rather than tuning in for information, many buyers now prefer to get their news and entertainment through online sources. However, it would be a mistake to discount broadcast advertising entirely. Many wholesale and growers' nurseries businesses continue to find ways to attract audiences to their brand through broadcast media. Today's broadcast marketing solutions have the ability to target a geographically concentrated sector of the marketplace. For example, many people limit their radio listening to their daily commute. When marketing wholesale and growers' nurseries businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.
Competitive Awareness
Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other wholesale and growers' nurseries businesses, it could be a sign that you're out of touch with the marketplace. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
ROI
Good marketing is expensive. Like any other business, ROI is a primary marketing concern in your wholesale and growers' nurseries business.
Mailings and other direct marketing strategies are common, but to realize maximum ROI we recommend purchasing consumer or B2B mailing lists from a reputable provider. Using the web, you can easily find the leading mailing list providers with an extensive database of targeted and updated sales prospects.
Share this article
Additional Resources for Entrepreneurs