Marketing Plans for Niche Markets
Marketing a Wholesale Quilting Materials and Supplies Business
Marketing plays a central role in any company. But when it comes to a wholesale quilting materials and supplies business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.
Common sense and practical decision making are part of the marketing equation. But as an innovative business leader, you need to follow the marketing tactics competitive wholesale quilting materials and supplies businesses have used to achieve success.
Directories
A directory listing may be one of the best ways to increase the visibility of a wholesale quilting materials and supplies business. Directory selection is often dictated by the market when promoting wholesale quilting materials and supplies businesses to market segments. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Do your research and make sure any directory in which you list your business is capable of reaching enough likely customers to make it worth the effort. Also, be sure to update your directory listings whenever your contact information changes.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. In a wholesale quilting materials and supplies business, brands are tied to specific stages in the life of a business. If your company is expanding, you will inevitably outgrow your brand and it will be time to prepare for a comprehensive rebranding effort. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
ROI
Every marketing tactic you use has to deliver results. You can't afford to waste money on ineffective tactics for your wholesale quilting materials and supplies business.
Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.
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