Marketing Plans for Niche Markets
Marketing a Wholesale Jacket Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a wholesale jacket business, exceptional marketing may well be the determining factor in your long-term survival and success.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Common sense and practical decision making are part of the marketing equation. But as an innovative business leader, you need to follow the marketing tactics competitive wholesale jacket businesses utilize in the marketplace.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many wholesale jacket businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy wholesale jacket businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Industry Resources
Business leadership can be a lonely profession, especially when you're leading a wholesale jacket business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.
Contests
You've seen the contest concept in action, even if it wasn't used in a wholesale jacket business. A well-designed contest has the potential to generate buzz about your company and create a fun atmosphere for promoting your core business offerings. But contests aren't all fun and games. Poorly run contests can open your business up to claims of impropriety and even legal action. That's why wholesale jacket businesses don't take contests lightly, but treat them with the same level of respect as any other marketing campaign.
Share this article
Additional Resources for Entrepreneurs