Marketing Plans for Niche Markets
Marketing a Wholesale Art Supply Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a wholesale art supply business, exceptional marketing may well be the determining factor in your long-term survival and success.
Struggling to find the right combination of marketing strategies and tactics for your wholesale art supply business? We're not surprised. Many small business owners in this industry aren't happy with their current marketing scheme and are desperate to identify a path for improvement.
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a wholesale art supply business in the winners' column.
Customer Awareness
Many of the highest performing wholesale art supply businesses identify customer awareness as one of the hallmarks of their success. Since disconnection with the marketplace isn't an option, it's important to create mechanisms to monitor market trends. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.
Geolocational Marketing
Smartphones have added a new wrinkle to small business marketing. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. Since you're a wholesale art supply business owner, smartphone geolocation opens the door to new opportunities in brand and product promotion. Geolocational marketing is an emerging trend. It's difficult (if not impossible) for small businesses to get in on the action without the assistance of a marketing firm that is experienced in creating mobile-based marketing strategies. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a wholesale art supply business in their immediate area.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. When wholesale art supply businesses leverage PR, they tell thought-provoking stories about their brand and products. In the process, they establish themselves as thought leaders and encourage the marketplace to give them a second look. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
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