Marketing Plans for Niche Markets
Marketing a Wheelchair Repair Business
A profitable wheelchair repair business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
For every wheelchair repair business winner, there many more wheelchair repair businesses struggling to survive.
Top performers habitually integrate sound marketing concepts with market demands.
Customer Awareness
Many of the highest performing wheelchair repair businesses go out of their way to maintain clear channels of communication with their customers. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.
Broadcast Advertising
Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. Broadcast advertising is down - but it's not out. Today's leading wheelchair repair businesses continue to find ways to attract audiences to their brand through broadcast media. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When marketing wheelchair repair businesses, a combination of marketing venues is preferable to relying exclusively on local broadcast opportunities.
ROI
Good marketing is expensive. You can't afford to waste money on ineffective tactics for your wheelchair repair business.
Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.
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