Marketing Plans for Niche Markets
Marketing a Weight Control Center
At Gaebler, we've seen what great marketing can do for a small business. But if you own a weight control center, exceptional marketing may well be the determining factor in your long-term survival and success.
A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your weight control center cut off from the marketplace.
So what separates the best weight control centers from other businesses in the industry? It's strong messaging. And if your marketing vehicles aren't crystal clear, you could become a casualty of the marketplace.
Sponsorships
Event and team sponsorships are a proven method for raising the public profile of weight control centers. In many cases, the most effective sponsorships are those that occur over a period of time rather than being limited to a one-off event. A strategic sponsorship targets actual weight control center patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.
When It's Time to Rebrand
Looking for a way to re-catalyze your marketing program? If you need a quick fix, rebranding might not be the right tool for the job. Rebranding is an intentional marketing technique designed to deliver long term results. In a weight control center, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
Email Campaigns
Email campaigns make use of the fact that most consumers and businesses receive information electronically. More than 50% of all email users check their inbox six or more times a day. So if you can deliver messaging to your customers' inboxes, the likelihood it will be seen and read by a large percentage of recipients is extremely high. For the majority of weight control centers, the real challenge is compiling a substantive quantity of qualified email addresses. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
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