Marketing Plans for Niche Markets
Marketing a Weddings Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a weddings business, exceptional marketing may well be the determining factor in your long-term survival and success.
We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
Messaging that relies on outdated delivery channels is often a waste of time and resources. To capture audience attention, you'll need to stay current with the channels they use to receive information and product messages.
Expand Your Advertising Options
The number of advertising options to choose from can be overwhelming. Traditional advertising mediums like print ads, billboards, TV & radio commercials, are still popular in many industries and business sectors. But for weddings businesses, dwelling in the past isn't an option. It's time to get onboard with the marketing trends that are delivering results throughout the industry. These days, weddings businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.
Contests
You've seen the contest concept in action, even if it wasn't used in a weddings business. A well-designed contest has the potential to generate buzz about your company and create a fun atmosphere for promoting your core business offerings. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. Consequently, many weddings businesses invest time and resources to create contests they can count on to achieve desired outcomes.
Building A Community Around Your Brand
Social media is an up and coming marketing channel, primarily because it coalesces a community around brands. Although they invest heavily in other marketing channels, most weddings businesses need to do a better job connecting with their customers. To establish a solid community base, you may want to begin with a direct mail campaign using mailing lists obtained through top-end list providers. Using these lists, you can perform a direct mail initiative to invite prospects to participate in online brand community mechanisms.
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