Marketing Plans for Niche Markets
Marketing a Weather Vanes Business
The task of promoting a weather vanes business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
A snazzy logo, glossy brochure and must-have brand merchandise mean nothing apart from a robust marketing strategy.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Company Website
If you haven't done so already, the first step in marketing your weather vanes business is also the anchor point for your technological strategy: A company website. A functional and attractive company website is no longer an option for businesses with a long-term outlook. Content, architecture, and features are important consideration when creating a website. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.
Do We Really Need A Logo?
Having a strong logo for a weather vanes business is a big deal. In tight markets, logos differentiate one company from the next. More importantly, a good logo can differentiate your value proposition from your competitors. Although it's possible to create your own logo, most internally generated logos lack polish and punch. Even if your logo concept sounds simplistic, we recommend contracting your logo to a professional marketing and design firm because it's likely that the logo will be the face of your company for years to come.
Building A Community Around Your Brand
There is a reason why so many businesses are incorporating social media into their marketing and PR strategies. Social media attracts followers and creates brand advocates. Whether they realize it or not weather vanes businesses need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.
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