Marketing Plans for Niche Markets
Marketing a Wax Business
You're heavily invested in the success of your wax business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.
We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
Business savvy entrepreneurs usually have a solid foundation in marketing. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a wax business.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. Increasingly, wax businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Marketing Consultants
Small business owners sometimes struggle to justify the expense of a marketing consultant, especially if they don't appreciate the role of marketing in their company's long-term success. Although professional marketing advice does represent an additional cost, it's an expense that you will recover many times over through increased sales revenue. The best consultants possess a range of skills, including the ability to accurately communicate your wax business' core competencies, value and product points. Without the presence of an experienced professional, it's easy to miss opportunities in the marketplace and focus your efforts on outdated tactics. As we continue to experience changes in the wax business arena, exposing your strategy to the influence of capable marketing professional should be a top priority.
Email Campaigns
Email campaigns make use of the fact that most consumers and businesses receive information electronically. More than 50% of all email users check their inbox six or more times a day. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many wax businesses, the hardest part of an email campaign is gathering the email addresses of likely customers. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
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