Marketing Plans for Niche Markets
Marketing a Water Testing Laboratories Business
You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a water testing laboratories business. We have the information you need to create a nimble, yet effective marketing strategy for your business.
Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.
Good business sense gets you started on the path to marketing success. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a water testing laboratories business.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other water testing laboratories businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Promotional Calendars
Sloppy marketing programs have no place in growing water testing laboratories businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
Newsletters
A good newsletter can set your company apart from your competitors and scale up your industry presence. We've seen a lot of company newsletters over the years, and the best ones use a thought leadership strategy to advance key value propositions and raise the company's profile as a dominant presence in the industry. Increasingly, water testing laboratories businesses rely on newsletters as cornerstones of a deliberate PR and marketing strategy, combining print and online distribution channels.
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