Marketing Plans for Niche Markets
Marketing a Water Taxis Business
A profitable water taxis business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
Young business owners are often surprised to learn that marketing isn't as intuitive as they thought it would be.
Top performers habitually integrate sound marketing concepts with market demands.
Why Branding Matters
A good brand has value for both your balance sheet and earnings statement. Any and every water taxis business has brand characteristics. Consumers can view your brand either positively or negatively, but either way they have an impression about your business identity. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.
Marketing Collateral
There is nothing insignificant about marketing collateral. Even small pieces of marketing content, from business cards to product sheets, say something about your water taxis business. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your water taxis business's investment in collateral will be pointless.
Directories
Directories are a common tool for finding a water taxis business. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing water taxis businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
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