Marketing Plans for Niche Markets
Marketing a Water Sports Business
Marketing plays a central role in any company. But when it comes to a water sports business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
A single characteristic divides today's best water sports businesses from companies at the bottom of the food chain.
Tenacious messaging and the identification of new delivery channels can be an on ramp to water sports business market leadership.
Multichannel Marketing Strategies
Multichannel is an important buzzword in today's marketing circles. Today's consumers engage with brands in diverse ways. That means brands need to demonstrate similar diversity in the channels they employ to connect with customers.
A single channel approach just isn't enough for a water sports business to maintain a noticeable presence in the marketplace. For many companies, multichannel can mean completely revamping their marketing strategy to include a broader mix of media and information venues. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.
Customer Awareness
Many of the highest performing water sports businesses go out of their way to maintain clear channels of communication with their customers. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. Businesses that market blindly fail to achieve acceptable ROI for their efforts. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.
Newsletters
Newsletters can pack a promotional punch. How? By subtly using information to promote the benefits of your products and services. We've seen a lot of company newsletters over the years, and the best ones use a thought leadership strategy to advance key value propositions and raise the company's profile as a dominant presence in the industry. Increasingly, water sports businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
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