Marketing Plans for Niche Markets
Marketing a Water Parks and Slides Business
The value and earning capacity of a water parks and slides business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
Although innovation is important, consistency is critical when you market a water parks and slides business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of water parks and slides business marketing success.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. Increasingly, water parks and slides businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Customer Awareness
Many of the highest performing water parks and slides businesses go out of their way to maintain clear channels of communication with their customers. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. Businesses that market blindly fail to achieve acceptable ROI for their efforts. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many water parks and slides businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
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