Marketing Plans for Niche Markets
Marketing a Water Extraction and Damage Restoration Business
You're heavily invested in the success of your water extraction and damage restoration business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.
For every water extraction and damage restoration business winner, there are a dozen other water extraction and damage restoration businesses struggling to survive.
But with the right combination of resources, techniques, and strategies, any water extraction and damage restoration business owner can rise to the challenge and create a marketing plan that highlights the value of their business and product offerings
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. We appreciate innovative tactics. But when innovation causes you to abandon message streams that are trafficked by similar water extraction and damage restoration businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Mailings
It makes sense for water extraction and damage restoration businesses to participate in direct marketing. Unlike other marketing tactics, direct mail has the potential for exceptional ROI, as long as the messaging is strong and your mailing list is targeted toward likely customers. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
Newsletters
A good newsletter can set your company apart from your competitors and scale up your industry presence. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. Increasingly, water extraction and damage restoration businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
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