Marketing Plans for Niche Markets
Marketing a Washing Machine and Dryer Repair Business
Marketing a washing machine and dryer repair business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
For every washing machine and dryer repair business winner, there many more washing machine and dryer repair businesses calling it quits.
Strategic marketing tactics can help small washing machine and dryer repair businesses stand toe-to-toe with the rest of the market. The key is to market smart through the consistent application of fundamental marketing concepts.
Directories
There are many different kinds of directories in which to list a washing machine and dryer repair business. Yellow pages, industry listings, online databases, and other directory options are routinely used as vehicles for promoting washing machine and dryer repair businesses to market segments. Although there are plenty of free directory opportunities out there, some directories charge a fee to include your business in their listing. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. As consumers demonstrate a preference for online channels, make sure your listing include your company's web address and possibly even information about your social media presence.
Product Knowledge
Are you intimately familiar with your brands' product line? You better be if you're marketing a washing machine and dryer repair business. Small product details translate into key value propositions which are critical for distinguishing a washing machine and dryer repair business in the competitive arena. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Mailings
There are a lot worthwhile reasons for washing machine and dryer repair businesses to conduct direct marketing. Unlike other marketing tactics, direct mail has the potential for exceptional ROI, as long as the messaging is strong and your mailing list is targeted toward likely customers. At Gaebler, we advise small and medium-sized businesses to purchase mailing lists from reliable providers. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
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