Marketing Plans for Niche Markets
Marketing a Wall and Ceiling Cleaning Service
The value and earning capacity of a wall and ceiling cleaning service largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
A single characteristic divides today's best wall and ceiling cleaning services from the ones that are struggling to keep the doors open.
Still trying to figure out what differentiates wall and ceiling cleaning services from other businesses in the industry? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Technological Expertise
The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by wall and ceiling cleaning services is the need to increasingly incorporate technological marketing solutions into the marketing mix. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.
Sponsorships
Sponsorships are an effective marketing tactic for many types of operations, including wall and ceiling cleaning services. The goal is to increase sales by generating visibility and goodwill about your company and/or your market offerings. But if you aren't deliberate, you can invest big bucks in sponsorships and receive little return for your investment. The key is to limit sponsorships to events that are attended by people who are regular wall and ceiling cleaning service patrons. Community-wide events have value, but to maximize marketing impact, you'll need to pick and choose the events your business supports.
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Although they invest heavily in other marketing channels, most wall and ceiling cleaning services can benefit from marketing strategies that leverage communities and networks. There are many ways to launch a social media strategy. In our experience, it's helpful to begin with a direct mail campaign. Using vendor-provided mailing lists, you can broaden your reach by informing new contacts as well as established customers about your presence on popular sites like Facebook, Twitter and LinkedIn.
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