Marketing Plans for Niche Markets
Marketing a Wall Decor Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a wall decor business, exceptional marketing may well be the determining factor in your long-term survival and success.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
In this industry, long-term survivors build their strategies around a core of marketing essentials.
Sponsorships
Interested in promoting your business in the public square? Then consider sponsorships, a time-tested tactic for marketing wall decor businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. The key is to limit sponsorships to events that are attended by people who are regular wall decor business patrons. Community-wide events have value, but to maximize marketing impact, you'll need to pick and choose the events your business supports.
Managing Negative Publicity
A certain amount of negative publicity is a given for most wall decor businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy wall decor businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Marketing Consultants
As a small business owner, it's tempting to think that you have what it takes to market your brand effectively. Maybe you do. But in our experience, there is no substitute for enlisting the services of a qualified marketing consultant. By hiring a consultant or marketing firm, you will improve your wall decor business' value proposition and messaging. Without the presence of an experienced professional, it's easy to miss opportunities in the marketplace and focus your efforts on outdated tactics. With technology playing a greater role in the wall decor business industry, exposing your strategy to the influence of capable marketing professional should be a top priority.
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