Ideas for Marketing a Niche Business
Marketing a Van Dealership
At Gaebler, we've seen what great marketing can do for a small business. But if you own a van dealership, exceptional marketing may well be the determining factor in your long-term survival and success.
For every van dealership success story, there many more van dealerships calling it quits.
But with the right combination of resources, techniques, and strategies, any van dealership .[%
Marketing Ethics
Are ethics important in marketing? You bet! Most profitable van dealerships avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a van dealership. Small product details translate into key value propositions which are critical for distinguishing a van dealership in the competitive arena. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
Sponsorships
Event and team sponsorships are a proven method for raising the public profile of van dealerships. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. A strategic sponsorship targets actual van dealership patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.
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