Ideas for Marketing a Niche Business
Marketing a Valet Parking Service
Promotional tactics for valet parking services are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.
If you are a business leader who sees marketing as a path to give your valet parking service a competitive advantage you're not alone.
Top performers habitually integrate sound marketing concepts with market demands.
Multichannel Marketing Strategies
Are you up to speed on the multichannel marketing concept?. The time when brands could depend on monolithic marketing strategies are over. Now, growth-minded businesses need to populate multiple marketing channels with brand messaging.
In today's marketplace, it simply isn't possible for valet parking services that funnel the bulk of their resources toward a single marketing channel to maintain a noticeable presence in the marketplace. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.
Geolocational Marketing
Androids, iPhones and Blackberries have made mobile technology a must-have resource for today's consumers. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. Since you're a valet parking service business leader, geolocational features can be a powerful weapon in your marketing arsenal. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a valet parking service in their immediate area.
Generating Buzz
Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a valet parking service, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
Share this article
Additional Resources for Entrepreneurs